In groups, as a task set in class, we were allocated different roles into investigating either the amount of layers, cuts or camera angles within two different music videos. These were Rihanna's 'Umbrella' and Beyonce's 'Single Ladies'. Even though the two songs have very similar beats, and originating from the same genre, there were many differences that became extremely noticeable.
RIHANNA - UMBRELLA
Rihanna's Umbrella is the sort of music video that I hope me and the other members of my group will be able to produce. Just from analysing the first 30 seconds of the video, it was clear that an awful lot of editing had been constructed to make the video stand out from others. This meant that from only viewing 2 second snippets of the video, it was clear to see what song it was.
The vast editing techniques included: (in the first 30 seconds)
- 20 different layers (with a pattern of A,B,A,B)
- Over 70 different cuts
- and different camera angles primarily coming back to close-ups of Rihanna.
Layer A
Layer B
Using different layers made it clear that the scene/setting was changing and this was along with the costume she wore. This effect allows the audience to stay enthusiastic about the video and not get bored. It also makes the video a lot more interesting and sells Rihanna as an artist. This particular idea is typically depicted when the artist changes clothing, primarily into a small and tight costume.
Close-Up of Rihanna
opposed to the other shots seen above
The varying range of camera angles allows different shots of the setting and artist to be seen. It makes the video a lot more entertaining as the focus shifts from one image to another, not just looking directly at one shot for a long period of time.
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