Typical Editing Ideologies 2

BEYONCE - SINGLE LADIES

Extreme High Key Lighting

In contrast to Rihanna's 'Umbrella'. 'Single Ladies' by Beyonce uses far less editing techniques.  In comparison, the cuts are less then double the amount and there is only one layer throughout the entire music video.  Subverting away from the conventional editing styles, instead of using layers and a various number of cuts, lighting is used to portray different effects.  This is especially the case when the lighting abruptly switches from extreme high to extreme low key.  

Extreme Low Key Lighting

It is suggested that this video does not to use as many editing techniques due to the other factors such as the choreographed dance routine.  Even though the genre is very similar to that of Rihanna's 'Umbrella', the actual conventions of the music video are very similar to that of the rock genre, for example bands such as My Chemical Romance.  Moreover, the lack of the cuts and layers means that the audience will focus primarily on Beyonce as an artist, rather than what she is seen to promote.  

One Layer Throughout